"Right now demand is greater than supply so we are working hard to remedy that," Cook said during the earnings call. "I'm generally happy how we're moving on with the ramp."Toni Sacconaghi, a well-respected Apple analyst with Bernstein Research, asked Cook about what seemed like a lack of Apple Watch enthusiasm: "Relative to other product launches where your commentary around demand was characterized by superlative after superlative, that assessment [saying you are 'generally happy'] feels very modest," he said.

"I'm thrilled with it," Cook said, "So I don't want you to read anything I'm saying any other way other than that..I feel really great about it, The customer response literally from what I've seen is 100 percent positive, and so it's hard to bohemian, elephant, mandala, blush, moon iphone case imagine it being better."The Apple Watch, which the company calls its "most personal device yet," is a very different gadget for Apple, which has tended to offer a limited number of models in its product lines, The company also is selling the Apple Watch differently, limiting the device to online sales only for the foreseeable future, That has caused some confusion for customers and has prevented the long lines common at Apple product launches..

The Apple Watch rollout is a major test for Cook, who needs to show that the company can still create lust-worthy, must-have products in new categories. The last time it did that was in 2010 with the "magical" iPad tablet, which was ushered to market by Apple co-founder Steve Jobs before he died the following year. Jobs also moved Apple, originally known as the maker of the Macintosh computer, into the smartphone market with the iPhone in 2007. Apple also has to reduce its reliance on the iPhone, which has accounted for nearly 70 percent of sales for the past two quarters.

It's likely tough for Apple to detail just how many devices it has sold so far, The smartwatch has been backordered since presales started April 10, and many would-be buyers won't receive their Apple Watches until June or even July, It's unclear how much of the delay is due to overwhelming demand and how much is because of supply shortages bohemian, elephant, mandala, blush, moon iphone case and manufacturing issues, Research firm Slice Intelligence on Sunday estimated only 22 percent of US customers who preordered the Apple Watch received their devices in the first weekend it was available..

Cook noted that Apple has been notifying customers about earlier shipping dates, and Apple believes "by some time in late June, we currently anticipate being in a position that we could begin to sell the Apple Watch in additional countries. While Apple isn't breaking out Apple Watch numbers, analysts expect the device to dwarf other smartwatch sales. Some analysts estimate more than 2 million Apple watches were preordered in the two weeks leading up to the April 24 launch. All other smartwatch vendors combined shipped only 4.6 million devices in all of 2014, according to Strategy Analytics.