The Apple Watch rollout is a major test for Cook, who needs to show that the company can still create lust-worthy, must-have products in new categories. The last time it did that was in 2010 with the "magical" iPad tablet, which was ushered to market by Apple co-founder Steve Jobs before he died the following year. Apple in October said it wouldn't break out Apple Watch sales during its quarterly earnings reports, but many hoped the company would give some details about first-weekend sales during its second-quarter earnings call. Instead, Cook talked about Apple's aim to make enough smartwatches to meet supply.

"It's been really great to see the reaction of customers since their watches began arriving on Friday morning, cloak case for apple iphone xs - red All around the world we've seen the excitement on social networks as people start using their Apple Watch, The response has been overwhelmingly positive, Adding to the surprise and delight of Apple Watch are the more than 3,500 apps that are already available, Our developer community has already seen the potential in this new category and puts some of their best thinking in to what wearable technology can do, We can't wait to see more of the inspiring apps developers dream up for Apple Watch as we head into our Worldwide Developer Conference six weeks from now, ...

Let me talk about supply and demand and sort of separate those two. Right now demand is greater than supply. And so we are working hard to remedy that. We've made progress over the last week or so and we're able to deliver more customers an Apple Watch over the weekend than we had initially anticipated. We're going to keep doing that. And so we've already sent some notes out today with moving other customers in verses what we had communicated to them previously. So I'm generally happy that the -- that we're moving on with the ramp.

It is a new product for us, And with any kind of new product, you wind up taking some time to fully ramp [up production], Having said that, I think we're in a good position, And by some time cloak case for apple iphone xs - red in late June, we currently anticipate being in a position that we could begin to sell the Apple Watch in additional countries, And so that's our current plan, From a demand point of view, it's hard to gauge when you're -- you don't have product in stores and so forth, And so we're filling orders completely online at the moment, The customer response from people that have gotten theirs over the weekend have been overwhelmingly positive, ...

We are learning quickly about customer preferences between the different configurations. There's a much larger breadth of possibilities here for customers than in our other products. And in some cases, we called that well and some cases we're making adjustments to get in line with demand. But I'm really confident that this is something we really understand how to do and will do. And so I'm really happy where we are currently and happy enough that we're looking forward to expanding into more countries in late June."As smartphones sales in developed markets slow, regions such as China become more important to handset vendors. China became the world's largest smartphone market in 2011 and now is home to almost 520 million smartphone users. Apple has been working to gain market share in the country by reaching deals with major carriers in the region. An agreement with the world's largest carrier, China Mobile, in January 2014 gave Apple access to more than 800 million subscribers.