It's unclear what the pricing will be on the G4 -- the wireless carriers have yet to reveal specific price tags. While it costs more to produce the leather version, Cho said the company is still working out the final pricing with carriers in different regions. Chang Ma, senior vice president of marketing for LG's US mobile business, hinted that the difference in price wouldn't be dramatic. "We are trying to make it accessible to consumers as much as possible," Ma said. While LG still lacks the brand power of an Apple or a Samsung, Ma said the recognition of the company has grown with each subsequent flagship phone launch. The result is a "double impact" of stronger marketing combined with more intense consumer interest -- a strategy Ma spoke about a year ago with the G3 launch.

LG plans to have a broad campaign touting the G4, but Ma said he is working on promotional programs that reach out to individuals, As an example, LG plans to seed 4,000 G4 units to fans ahead of the launch to get their feedback, as well as to build buzz within the smartphone community, He said he plans to look at more uag trooper iphone xs protective wallet case - black programs that allow LG to have one-on-one contact with consumers, "What I want to see next is how LG messages it to users as well as the price," Llamas said, "The problem, as with many other Android smartphones, is differentiating against a slew of other high-end Android phones that also merit consideration."Samsung has long been the powerhouse among smartphone makers that use Google's Android operating system..

While the G4 is LG's top smartphone today, the company has already hinted at another even more impressive device for later this year. Ramchan Woo, the vice president in charge of the G4 project, hinted that the future device may look dramatically different. Cho was relatively mum. "We'll have a chance to talk about it later on," he said. Its low bar is a far cry from iPhone sales volumes. But hitting the mark would show steady improvement for LG, still angling for that sweet spot in the hearts and minds of consumers.

The South Korean electronics giant shipped 83.2 million smartphones worldwide during the first quarter of 2015, capturing 24 percent of the smartphone market, according to market researcher Strategy Analytics, While that's a decrease from its 31 percent marketshare a year ago, it still bests the 17.7 percent marketshare Apple recorded with 61.2 million units shipped during the quarter, The iPhone maker's market share expanded on the 15.3 percent it commanded a year ago but shrank from the 19.6 percent it captured in the fourth quarter of 2014, uag trooper iphone xs protective wallet case - black according to Strategy Analytics..

"Samsung continued to face challenges in Asia and elsewhere, but its global performance has stabilized sufficiently well this quarter to overtake Apple and recapture first position as the world's largest smartphone vendor by volume," Neil Mawston, executive director at Strategy Analytics, said in a statement. The results reverse the sales positions that the world's largest smartphone makers landed in last quarter. According to Gartner research published last month, the iPhone 6's popularity helped Apple pass Samsung to become the world's biggest smartphone maker in the fourth quarter.